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The New Adventures Of Jassi Sidhu
Released on: Moviebox
 

Jassi Sidhu is one of bhangra's premier vocalists and whenever he brings something out the Asian music industry pays careful attention. His last album, ‘No Strings Attached', was a bit of a turkey by his high standards, with some good songs but after reviewing it I can't say I ever listened back to it in its entirety.

So here we are, with the traditionally ‘difficult' third album, and the name of it bodes well: ‘The New Adventures Of Jassi Sidhu'. That might have been a better name for the last album as he was trying to do all different types of music. This time however, we see Jassi do what Jassi does best: bhangra.

The opening track is the one that you've all been hearing on radio and TV. Featuring the legendary Malkit Singh, ‘Ke Keneh' is a great desi track. One of the most catchy choruses I've heard on a bhangra song and great instrumentation; it's massive. I'm not going to get into the ‘who's a better singer' debate: both Jassi and Malkit are superstars in their own rights and on this track they're both at the top of the game.

The second track is called ‘Sonhi Lagdi' and is my favourite track on the album. Jassi's vocal is simply off the hook – he doesn't seem to try too hard with it but it just sounds amazing over some great production. That production is by some guy called Rishi Rich, you might have heard of him before…..this is his first work since leaving 2point9, and I never really considered it but it was a great thing that he did. I'll explain why later on in the summing up…

The third track is ‘Soneh Guburoo Dheash Punjab Dhea', and as you can expect from the name, it's really desi with lashings of dhol throughout. The production is by Aman Hayer, who adds to the star-studded cast of this album.

Number four is yet another top track. ‘Mirza Kiteh Mardhaa Si' is a really production with everything desi on one level but then there's some nice electronic sounds as well and it all fuses perfectly. Jassi's performance on this is sublime; he really stands out over the music and holds those long notes with characteristic accuracy.

The sad song is the next track. ‘Thearah Pyar' is slowed down and flows around nicely with Jassi singing over the top. Like all sad songs, it's very reliant on its lyrics, so Punjabi speakers will probably rate it.

Aman Hayer steps back behind the console for number six, ‘Aek Largayah'. This is another great sing-along bhangra track that really pushes all the buttons. This is a really great production, Hayer has worked all his magic to create a perfect base for Jassi's voice.

For track seven you need to cast your mind back six years to 2002 and track three from B21's ‘Long Overdue'. Remember the funky little tumbi riff and one of Jassi's best ever performances? That track was called ‘Dil' and we're now treated to the sequel. ‘Koori Dil Manghudi' is absolutely brilliant, its just as bouncy as the original and Jassi does the damage on this as he did on the last one. The two tracks don't sound too similar but both capture a desi party atmosphere, and this is a monster of a tune.

We get a little more traditional on the next track ‘Nuchana Hi Nuchana' which is produced by Jassi himself. Despite being surrounded by the likes of RIshi and Aman Hayer, Jassi holds his own and makes an instrumental that you would only expect of him. Of course, it's great for his voice which provides yet more sing-along elements. At this point I'm really thinking this album is pure fire.

Rishi returns for the more urban sounding ‘Thaal'. The foundations of the track are really solid, and despite a slightly odd sounding stringed melody. Jassi is on form as he has been throughout this album, but the real pick of this track is the percussion which is really well constructed.

The dramatic opening of the next track can only mean it's Aman Hayer returning to production duties. ‘Koka (Lut Keh Lehgiya)' is the last proper track on the album before the remixes and is the same as what we've had throughout this disc: solid, well made bhangra music – just what we all love. A great vocalist singing sing-along choruses, a constant rhythm which the kids can jump around to and the auntijis and unclejis can stand at the side of the dancefloor and clap their hands with big smiles on their faces. Jassi's fast skippy singing on this is really impressive as well, proving he can mix it up at the right times.

The first remix is one of ‘Thearah Pyar', featuring Grips. This is the same tune but with Grips doing a little MCing on it and he's really rubbish so this was a waste of time.

The second remix is one of the title track and has Rishi Rich re-doing the production to good effect. Like most Rishi remixes, it's an urban desi style and this one has Mumzy providing some R&B vocals and rhyming. As a remix its ok, but the original tune is too good for this to even come close. Mumzy is ok with his reggae influenced flow but I doubt there will be many who prefer this to the original.

Where do I start with summing this up? This is a fantastic album and in my opinion this is Jassi's best work to date. As a follow on from ‘No Strings Attached' he's made the right choice and stuck to what he does best and – more importantly – what he likes best: bhangra music. And by surrounding himself with top names in the game like Malkit Singh, Rishi Rich and Aman Hayer you can just hear positive vibes throughout the album. As a product it gets props as well; there's a full booklet in there with all the lyrics, so you don't just get a CD and a tracklisting.

Like I was saying about Rishi Rich leaving 2point9 being a good thing…..had Rishi stayed with the label we'd be hearing him doing R&B beats with a little bit of a flute on them and it would sound ok. However, with new creative license and the chance to make beats in whatever way he wants, we get treated to Rishi making desi beats which is what we all really want to hear – not some watered down R&B rubbish with a little Asian twang. There is an argument that the watered down crap gives Asian music great cross-over appeal but Jay Sean in the charts is a good look but not always a great sound. We like bhangra, so for a talented bhangra producer to be constrained from making bhangra is wrong.

Anyways, back to the album: vocally, Jassi doesn't put a note out of place and there's not a great deal of production changes which I would like to have seen. There's probably people out there who will say that this sounds the same all the way through but I don't really care because I'd rather hear good bhangra music than some weak attempt at five different types of music where the people making it don't know what they're doing. Jassi says I rate some shit albums so I'd love to hear what he says when he reads that I give ‘The New Adventures Of Jassi Sidhu' an astounding 9 out of 10.

 
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Review by: Richard
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